Since it emerged out of the alternative rock scene in 1999, the Coachella Valley Music and Arts Festival has featured many acts spanning hip-hop, folk, EDM, pop, heavy metal and classic rock.
Yet one style of music has long been underrepresented on the grounds of the posh Empire Polo Club in Indio: Latin music. That changes this year.
Coachella’s 2017 roster includes the highest volume of Latino and Spanish-language bands in its 18-year history. Given Southern California’s demographics, some might say this is a long time in coming, especially when one takes into account that the actual city of Coachella is more than 96% Latino or Hispanic.
“I thought we existed outside...