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Bette Midler $400 seats a record high, Geffen Playhouse confirms
Bette Midler $400 seats a record high, Geffen Playhouse confirms

The Geffen Playhouse confirmed Monday that the $397 it’s currently charging for the best seats to Bette Midler’s upcoming one-woman show have set a house record, blowing beyond the previous pricing pinnacle of about $250. Pricing for “I’ll Eat You Last: A Chat With Sue Mengers” ranged from $87 to $325 when tickets went on sale to the general public Oct. 28, after subscribers had taken first dibs. The subsequent 22% markup on the most expensive seats stems from “dynamic pricing,” the now-common system in which intense demand for a limited supply will drive up the cost of a play, pop concert,  sporting event or airline ticket. CHEAT SHEET:...

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