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Sherman Alexie

Reader recommendations a growing business in the book world

Reader recommendations a growing business in the book world

This summer Molly Ringwald said that she read "Fifty Shades of Grey" because "when a book becomes that big, I feel like it's culturally relevant." No book in recent memory has sold as fast as the lead title of E.L. James' erotic trilogy. It enjoyed an avalanche of popularity: The more people were reading it, the more other people wanted to read it. But "Fifty Shades" is the exception: Today it's easier than ever to find something to read. But the right thing? That's another matter altogether. Almost any book you could hope to buy is just a few clicks away online. When it launched in 1995, Amazon proclaimed it was the world's largest...

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