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Sweaty Betty brings its British 'sports luxe' looks to Venice's Abbot Kinney

Sweaty Betty brings its British 'sports luxe' looks to Venice's Abbot Kinney

Local fitness fanatics looking to buck athletic wear's black-and-stretchy standard have a new best bet, courtesy of the Brits. London-based fitness empire Sweaty Betty opened its first California brick-and-mortar location in Venice on Nov. 20, selling figure-flaunting workout attire in splashy colors and eye-catching patterns at a premium price.

Husband-and-wife duo Tamara and Simon Hill-Norton launched Sweaty Betty in 1998, eventually growing the brand into a multimillion-dollar business with 42 stores in the United Kingdom.

UK A-listers such as the Duchess of Cambridge and her sister Pippa Middleton have come out as brand...

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