Ann Taylor

Growing the Michael Stars brand beyond T-shirts

Growing the Michael Stars brand beyond T-shirts

Michael Stars, a nostalgia brand after more than 25 years, is branching out.

When it first hit its stride in the early 1990s, the label's bright-colored, clingy T-shirts in signature stretchy Shine fabric wholly embodied the moment. The style, as seen on the original "Beverly Hills, 90210" in the early '90s and "Gilmore Girls" a decade later, is casual but girlie, just slightly, almost accidentally, risqué in its tight silhouettes and shimmer.

Since its official launch in 1986, Michael Stars has maintained a loyal fan base — including celebrities such as Katie Holmes and Natalie Portman — that has translated into a presence in more than 900 specialty...

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