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Ad campaign (lip) glosses over 'Hunger Games' message
Ad campaign (lip) glosses over 'Hunger Games' message

Last spring, CoverGirl announced a makeup line called the Capitol Collection, a marketing tie-in with the "Hunger Games" film franchise, based on the novels by Suzanne Collins. The makeup is supposed to draw its users closer to the world of Panem, where Katniss Everdeen (Jennifer Lawrence) must fight to the death against other teenagers who have been forced by the powerful Capitol to participate in the nation's annual blood sport. Lionsgate, the studio responsible for the films, is promoting "Hunger Games: Catching Fire" and CoverGirl makeup with a website, Capitol Couture. The site is a visually stunning, in-character spectacle, with contributors pretending to...

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