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UCLA's Bryce Alford shapes his own identity as starter
UCLA's Bryce Alford shapes his own identity as starter

UCLA's starting point guard walks into a bagel shop in Westwood. He orders, pays, and his name is called. "Bruce!" " 'Bryce' is not that hard," recounts Bryce Alford, sitting with his feet up in Pauley Pavilion before a recent practice. In trips past, Alford says, he's been called Price. One time it was Rice. "I get some weird stuff there," he says. Of the many reasons to underestimate Alford, this may be chief among them: He doesn't really look like a major college basketball player, at least not from UCLA, where NBA point guards have been produced in quantity. He is 6 feet 3 but wiry; he is the son of UCLA Coach Steve Alford,...

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