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A modest improvement in women's swimwear

A modest improvement in women's swimwear

In May, a billboard appeared in New York's Times Square featuring a question most women (and many men) don't particularly like to hear: "Are you beach body ready?" It accompanied a photo of a slender young woman in a string bikini. The implication of the ad for Protein World, which makes supplements that are supposed to help in weight loss, was clear: No, you are not. Protein World, of course, insisted it had no such message in mind. As The Guardian reported, "The company said the ad invited viewers to consider if they were in the shape they wanted to be, and its ad did not imply that everyone should look like the model." No one believed that. In London,...

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