ALL THAT GLITTERS DOESN’T ALWAYS DELIVER

Charges filled the air like hair spray as three former staffers accused Cover to Cover magazine of promising aspiring actors more than it has delivered.

C to C appeared April 4 to compete with Faces International, a profitable “talent marketing” publication that runs photos of hopefuls for a price. Cover to Cover offered actors seeking exposure to agents and casting directors space for $125 to $500, which included a photo session and a printed resume. Clyde R. Jones, the former director of talent, said some actors who paid for full-page ads for the second issue in late August got only quarter-page ads--or nothing at all. Former editor-in-chief Peter Aguilar Knight questioned the claim of co-publisher Michael Gaylord (his partner is John Hecker) that C to C is distributed “internationally.”

Jones, Knight and Maurice Emmett Davis, the former managing editor, resigned before the second issue appeared in late August. Members of entertainment craft guilds, they disassociated themselves from the magazine in a Daily Variety ad.

Gaylord conceded that some client contracts were unfulfilled but blames Jones, an actor, for leaving disorganization behind when he quit to accept a video role. Jones contends matters were in order when he left. As for international distribution, Gaylord said, the magazine is “sent to casting directors all over the world” and is on “major newsstands everywhere,” although he was unable to estimate how many.

He promised that C to C will come out again in November with a “projected” print run of 110,000 (he claimed the last run was 100,000 copies). The talent marketing format is being phased out, he added, and C of C will become a general entertainment and life-style magazine.