Dodgers-Cardinals TV ratings up, especially in St. Louis

TBS’ broadcasts of the National League Championship Series featuring the Dodgers and St. Louis Cardinals continues to generate significant audience increases over the 2011 NLCS — the last time the network aired the NLCS — between the Cardinals and Milwaukee Brewers.

Through three telecasts, this year’s coverage is averaging a 3.1 household rating and an average of 4.7 million total viewers. The rating is up 35% over the 2011 series between St. Louis and Milwaukee, and total viewership is up 34%.

The network’s two NLCS prime-time telecasts this year have averaged a 3.4 U.S. household rating and 5.2 million total viewers, up 42% and 37%, respectively, compared with a 2.4 U.S. household rating and 3.8 million total viewers for first two comparable prime-time games during the 2011 NLCS.

Monday night’s NLCS Game 3 telecast averaged 4.8 million total viewers and a 3.1 U.S. household rating, up 12% and 11%, repsectively, over an average of 4.3 million total viewers and a 2.8 U.S. household rating for Game 3 of the 2011 NLCS. The telecast peaked with a 3.8 household rating from 10:15 to 10:30 p.m. EDT.

Locally, the game earned a 28.9 household rating in St. Louis and an 11.4 household rating in Los Angeles. Through three games, Los Angeles is averaging a 10.7 household rating, up 28% from an 8.4 household rating over the first three games of the 2009 NLCS, the last time the Dodgers appeared in the series.

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