Barnes & Noble has dropped the price of its Nook tablet just in time for
The company's tablet could use a little mother love. Revenues for the Nook line -- which includes single-purpose e-readers as well as the multi-purpose tablets -- declined over the holiday season by more than $100 million from the year before.
The company announced Nook revenues of $316 million for the quarter, which ends in January, compared with $427 million the year prior. In reporting its fiscal results, Barnes & Noble wrote that the decline came about "primarily as a result of lower device unit volume."
Meanwhile, sales of other tablets have continued to climb. Forbes reports that in the same quarter, Apple saw 65.3% year-to-year growth and
To try to draw customers back to the Nook, this week Barnes & Noble added
It might, if tech-savvy twentysomethings and thirtysomethings are shopping for tablets for Mom. Left to her own devices, a mom who doesn't yet have a tablet may not consider the app possibilities a deciding factor.
For those who just want a plain old e-reader, the Nook's simplest model is its regular price, $79.