Another blockbuster movie, another theme park attraction.
Universal Studios Hollywood unveiled new details Tuesday of its next major attraction: a 3-D motion-simulator ride based on Universal Pictures' 2010 movie "Despicable Me."
Dubbed Despicable Me: Minion Mayhem, the new ride, along with an interactive playland called Super Silly Fun Land, will open this spring at the site of the defunct attraction Terminator 2: 3D.
The new attraction follows an increasingly popular strategy among theme parks that install rides based on the characters and stories of blockbuster movies. The rides draw movie fans while theme parks generate hefty revenue from the sale of T-shirts and souvenirs.
Carsland at Disney California Adventure and the Wizarding World of Harry Potter at Universal Orlando Resort are recent examples of the strategy. A Harry Potter attraction is scheduled to open at Universal Studios Hollywood in 2016, at the earliest.
In the new attraction at Universal Studios Hollywood, riders will wear 3-D glasses and sit in a vehicle that simulates drops, jumps and zig-zag turns as they try to complete a Minion training mission.
"The Despicable Me: Minion Mayhem ride will introduce guests to the same hilarious and heartwarming characters from the much adored film, but in a whole new way," said Larry Kurzweil, president of Universal Studios Hollywood.
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