After making his name as a supporting player in "Mission Impossible: Ghost Protocol" and
The relaunch of the spy franchise that started a decade ago with star
It is certain to be No. 1 at the box office, replacing
With a new star and a new director in
It should be a strong weekend at the box office overall, as two other new films are also likely to have solid launches.
It took several years for Universal Pictures to decide how to continue the "Bourne" franchise after Damon and director Paul Greengrass declined to return. Because the franchise was one of Universal's most lucrative -- the first three films have a total of $944 million in ticket sales worldwide -- the studio was hell-bent on finding a way to make it work.
With slightly dimmer commercial prospects, given the new star, Universal spent a bit less on the fourth movie than the third, budgeting "The Bourne Legacy" at a cost of between $125 million and $130 million, and co-financing the picture with
Meanwhile, "The Campaign" hits theaters late in a summer when big-name comedy stars have failed to draw audiences to the multiplex.
Warner Bros. is hopeful that "The Campaign," about two candidates vying for a seat in Congress, will buck that trend. Galifianakis is hot off of the "Hangover" series, but Ferrell's last two major star vehicles,
"The Campaign" has so far generated largely positive reviews, as has "Hope Springs." The latter movie is being distributed by
Sony is playing up the film's strong performances from Streep and Jones as a way to attract older moviegoers to theaters. Movies aimed at adults have done well in August the last few years, with examples including
However, the key for "Hope Springs" will be word of mouth, as people over 40 tend not to rush to see new films on opening weekends.