Break out the red cups.
The movie stars former
All that promotion apparently paid off, as women under 30 turned up in strong numbers for the film's box office debut.
"The crowd this weekend was overwhelmingly young," said Nicolette Aizenberg, A24's head of publicity. "I think James Franco was a huge draw, and the girls have been everywhere. Selena's fans are a little bit younger, so we didn't go after them directly, but her audience still showed up."
The movie's healthy opening is a win for writer-director Korine, previously best known for edgy art house fare like "Kids" and "Gummo." In three days of limited release, "Spring Breakers" has outgrossed all of Korine's previous directorial efforts. His biggest success to date as a filmmaker was "
Next weekend, A24 planned to expand the film into roughly 600 theaters, but due to the film's robust early returns it will now play in about 1,000 locations.