A day before that rather conventional media appearance, though, West took to his Twitter feed Friday evening to announce something more unusual.
"NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS," he wrote, directing viewers to his website for locations that included spots in Los Angeles, New York, Miami, Paris, London, Sydney and West's hometown of Chicago.
And, indeed, fans who got themselves to the appointed places at the appointed times were treated to precisely that: a stark black-and-white video for a new song by West, reportedly titled "New Slaves," projected on the sides of various buildings.
Due to language, we can't post the song -- which begins, "My mama was raised in the era when clean water was only served to the fairer skin" -- but recordings are available (at least for now) on YouTube.
Friday's happening followed earlier performances by West at the Costume Institute Gala at the