Although organizers have done one-off installments and recurring editions in cities including São Paulo, Brazil, and Cape Town, South Africa, this season's jaunt, which stops in L.A. at the Shrine Expo Hall on Saturday, is a telling experiment in how a name-brand music festival can reach audiences far from its own shores.
“Now electronic music is breaking the status-quo of rock and hip-hop in the U.S., so it looks to be the best moment ever to present Sonar,” said Enric
The musical lineup is a provocative take on the meeting point between European artiness and American brashness. Die Antwoord, the cryptic South African rap-rave crew/performance art project, headlines the bill. They already have an established audience in the U.S., but their Sonar set could contextualize them in the larger ecosystem of global electronica, and not just as a bawdy club-banger freak fest.
The undercard is where it gets especially interesting. Rising experimental house artists including Azari & III, Visionquest’s Seth Troxler, Nic Fanculli and Gesaffelstein (a hit at last week’s HARD Day of
"Sound and image are constantly crossing and creating new languages," Palau said. "Technology and creativity are our main focus, and from that, there are no barriers."
Nor are there geographic boundaries with this tour. As popular fests like Coachella and
Traveling to Spain for a dance fest is an expensive proposition, but if a night's worth of that sensibility can come to your neighborhood? Well, that's something to dance about.