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Stephen Colbert hopes to grab Sarah Palin fans with his own site

Stephen Colbert got sneaky with Sarah Palin fans by buying a URL similar to that of her new online venture

Former Republican vice presidential candidate Sarah Palin has launched her own online channel, appropriately titled the Sarah Palin Channel. But Palin fans, be careful what URL you type in, or you could end up in the clutches of Stephen Colbert.

During "The Colbert Report" on Tuesday, the host riffed on Palin's recently launched channel, which promises all Sarah, all the time. All for the monthly fee of $9.95.

"Sure, that's more than Netflix," Colbert said. "But it's just as good as 'House of Cards,' with even more threatening monologues into camera."

Colbert points out that participation in the site is limited to paying subscribers.

"That's right, it's a safe space where like-minded folks can hear things they already agree with from someone whose opinion they already know," he said.

In an effort to capitalize on Palin's push into the online space, Colbert and his team have decided to exploit an oversight in her media strategy. The URL is the official site. But if an unsuspecting fan goes to, they will find themselves at a site set up by Colbert himself. With links to videos of his past musings on the former Alaska governor.

So be careful out there, Palin fans. The Internet can be a tricky place. You can watch all of Colbert's segment here.

Twitter: @patrickkevinday

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