Daniel J. Edelman, 92, who built one of the world's top public relations companies and pioneered celebrity endorsements and media tours, died of heart failure Tuesday at a Chicago hospital, said his son, Richard Edelman.
Edelman is credited with developing many of the methods now standard in the field, after transforming the firm he started more than 60 years ago with two people into a global marketing force with more than 4,500 employees in 66 offices worldwide.
The firm's clients include
Daniel Joseph Edelman was born July 3, 1920, in
After the war, he worked as a news writer for
He began his career in public relations as a publicist for Musicraft Records, whose musical stars included Mel Torme, sponsored on radio by the Toni hair care products manufacturer. Edelman credited that pairing with launching his marketing creativity: He packaged Torme's records in an album designed to look like a Toni product, gaining attention from disc jockeys and earning him a job as Toni's public relations director in Chicago.
By the 1960s, Edelman's own company was promoting California's wine industry. Edelman retained movie star
Edelman also hired baseball great