Beach volleyball duo Phil Dalhausser and Todd Rogers signed a deal for the 2012 London Olympics to wear Loudmouth Golf apparel during matches. Loudmouth owners Larry Jackson and Scott “Woody” Woodworth have seen a huge bump in business by having their products featured in the Summer Games. (Petr David Josek / Associated Press)
A look at the influence of the Olympics on fashion over the years.
Beach volleyball stars Todd Rogers and Phil Dalhausser in one of the three Loudmouth Golf looks they’ve sported during Olympic competition. (Ryan Pierse / Getty Images)
Larry Jackson, chief executive of Loudmouth Golf, cheers for reigning Olympic champions Todd Rogers and Phil Dalhausser at Horse Guards Parade during the London Olympics. Jackson, in a Loudmouth Golf outfit, is a big fan of Rogers and Dalhausser because every victory leads to more TV exposure for his still small company. (Gary Ambrose / Los Angeles Times)
Members of the Norway curling team brought attention to their sport and business to Loudmouth when they wore the brand’s pants during the 2010 Winter Games in Vancouver. (Robert Gauthier / Los Angeles Times)
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Golfer John Daly was one of the first athletes to sign on to wear Loudmouth apparel in competition. (Stephen Dunn / Getty Images)
Sherri Steele and her daughters, Madeline and Sydney, then 7 and 5, sport the hot-selling Team USA beret from Roots at the 2002 Winter Games in Salt Lake City. (Amy Sancetta / Associated Press)
Team USA athletes show off Ralph Lauren-designed uniforms at the opening ceremony for the 2012 Summer Games in London. (Wally Skalij / Los Angeles Times)
Serena and Venus Williams celebrate after defeating Kristie Boogert and Miriam Oremans of the Netherlands for the gold medal in women’s tennis doubles at the 2000 Summer Olympics in Sydney. The sisters have parlayed their on-court fashion choices into a successful clothing line. (Elise Amendola / Associated Press)
