The King is in a funk.
"It hurt to lose. I've been in a funk lately, but this … this is what motivates me to do what I do," James wrote on his verified Facebook page, which has an audience of almost 22 million people. "How can I ever be down when I know my kids and my fans have my back?"
Along with his message was a picture of his children on an amusement park ride.
It was the first time James, a prolific social media user, took to the platform since going "Zero Dark Thirty-23" on April 18 -- a mode the 30-year-old goes into when he's playing in the NBA playoffs.
No social media. No nonsense.
Sometimes he comes back a champ, sometimes he doesn't.
"Being back home and back with my fans is everything that I dreamed of," James wrote Tuesday. "Thank you for an incredible season. I'm not satisfied… I'm not happy with the way things turned out… I PROMISE to get better."
James returned to Cleveland last season and helped propel the team to the NBA Finals, his fifth consecutive appearance. There, his performance was hailed as superhuman as he averaged 35.8 points, 13.3 rebounds and 8.8 assists over six games in the series.
James closed his Facebook post with the hashtags "#StriveForGreatness, #ILoveTheseKids and #GodBlessOurFans."