This is the second of a three-part series on Chip Kelly, UCLA’s new football coach.
None of the proposed mantras made any sense.
Win the national championship? Oregon’s football team was coming off a 7-6 season and had lost by 30 points to Brigham Young in the Las Vegas Bowl.
Win the Rose Bowl? The Ducks had not done that in nearly a century.
The team was certainly in need of some galvanizing in March 2007 as it held a brainstorming session at Camp Harlow, a wooded outpost north of campus. Coaches convened with players, equipment managers and trainers to seek solutions for the Ducks’ malaise.
Players yelled at players. Players yelled at...