Joe Lewis

How Amazon's Hollywood chief scored a landmark deal with Woody Allen

How Amazon's Hollywood chief scored a landmark deal with Woody Allen

The executive charged with making Amazon Studios a major player trekked last year to the Cafe Carlyle in Manhattan, where Woody Allen has a standing gig as a jazz clarinetist.

Roy Price didn't come to hear Allen play -- he came with a proposal for the legendary filmmaker to do a TV series for Amazon.

Allen was skeptical, Price recalled. He had basic questions about what a streaming service actually is, and struggled to grasp the idea that people watch multiple episodes of a show in one sitting.

“It was new for him," Price said. "Of course, there was skepticism.”

Price pressed on, ultimately getting Allen to agree to do a...

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