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The Hershey Co.
Hershey dips into meat market with jerky
Hershey dips into meat market with jerky

Hershey Co. has a sudden hankering for protein, with plans to add jerky to its lineup. The maker of sugary treats such as Reese's, Kit Kat and Twizzlers says it's buying Krave Jerky for an undisclosed sum. Krave, based in Sonoma, Calif., positions itself as a premium jerky with no artificial ingredients and comes in flavors including black cherry barbecue, basil citrus and lemon garlic. Michele Buck, president of Hershey North America, said the company plans to continue expanding its offerings across the "snacking continuum" through acquisitions and in-house development. Although Hershey is already a strong player in sweet treats, the Krave deal is intended to give it...

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