Whole Foods Market

Why your new favorite backyard burger may soon be plant-based

Why your new favorite backyard burger may soon be plant-based

For the roster of companies producing plant-based meat alternatives, the burger is the end-all-be-all. And one company thinks they’ve got the burger that will push the meat-eating industry as we know it to the tipping point. 

Beyond Meat, a company based in El Segundo, just unveiled a burger so similar to the classic American burger (and far more healthful) that it’s become the first ever plant-based product sold in the meat department at Whole Foods. The company is starting with a Whole Foods in Boulder, Colo., where they

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