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Bealls launches Bunulu, new stores for millennials

Bealls launches Bunulu, new stores for millennials

A 100-year-old Florida chain of outlet and department stores has launched a line of stores targeting young shoppers and people living active, outdoors lifestyles. Bealls is calling its new stores Bunulu — which it says means "a place of water" — and the first one in South Florida is slated to open around November at Downtown at the Gardens in Palm Beach Gardens. The first Bunulu debuted this month at Coconut Point in Estero on Florida's west coast. Bealls also plans to open another Bunulu around October at St. John's Town Center in Jacksonville. "We are looking for the millennials, essentially," said Bill Webster, director of public and...

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