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Rick Caruso

Apartment builders woo the wealthy with over-the-top services

Apartment builders woo the wealthy with over-the-top services

During the height of last decade's housing boom in Los Angeles, developers drew up plans to place luxury condos on top of hotels. The pitch was not only the posh digs, but the hotel services wealthy owners would enjoy without having to leave the comforts of their living room.

Now, some developers are providing over-the-top concierge services to apartment buildings, targeting wealthy renters who want to be pampered but not at the cost of a multimillion-dollar mortgage.

The latest project is from Crescent Heights, a Miami firm that plans to open a long-awaited 40-story luxury apartment tower this summer at the gateway to Century City and Beverly Hills.

In anticipation of...

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