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Time Warner Inc.

HBO says its HBO Now streaming service has 800,000 paying subscribers

HBO Now, the streaming service, has about 800,000 paying subscribers.

Until now, customer numbers had been something of a secret because many of the people who signed up for the service, which launched last April, took advantage of free promotional offers.

HBO Chief Executive Richard Plepler announced the subscriber count Wednesday during a conference call with Wall Street analysts to discuss Time Warner earnings.

"We see an enormous amount of opportunity ahead," Plepler said of the service, adding that the company was pleased with its Jon Stewart and Bill Simmons deals that should provide ongoing content and help HBO Now carve out a niche among streaming...