CNN unveiled a new prime-time schedule to advertisers Thursday that further moves the cable channel away from a reliance on hard news and political chat.
Most significantly, CNN is getting out of the talk show game in the 9 p.m. hour, a crucial time slot for cable news channels and one where the network has struggled for years. Instead, CNN will rotate between original series and documentaries.
CNN once owned that hour when "Larry King Live" was a must for politicians and newsmakers. But Fox News and MSNBC developed their own loyal audiences and King's ratings tumbled. King's successor, Piers Morgan, fared even worse and he was pushed out earlier this year.