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The L.A. KISS will need more than makeup
The L.A. KISS will need more than makeup

During their 40-year career with KISS, Gene Simmons and Paul Stanley have been known for their loud music, larger-than-life performances and shows with Fourth of July-like fireworks. Now they want to translate that experience to the self-indulgently named L.A. KISS of the Arena Football League. In addition to Simmons and Stanley, the ownership group includes Brett Bouchy, who previously owned the Orlando Predators of the AFL, a team that was once fined by the league for a blow-up doll promotion. Bouchy says they're not just building a sports brand but an entertainment brand, much like pro wrestling, where the competition is only part of the show. But sports entertainment has been tried...

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