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John Jackson
And now, the rest of the story about Jerry Buss
And now, the rest of the story about Jerry Buss

It took several cups of coffee and a couple of hours one recent morning to realize there was still so much more to know about Jerry Buss. The coffee was shared with Bob Steiner, Buss' longtime public relations advisor and general confidant. We reminisced and rambled. There were the general pearls: "He could never accept rebuilding," Steiner said. "That was him." There were curtains drawn back on his way of doing business: "Some of his business friends thought he was a terrible negotiator," Steiner said. "This is how he approached it. He would [figuratively] put on the other person's hat and see what that person would get out of the...

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