Tribune Publishing Co. has partnered with Women’s Wear Daily to bring the fashion publication’s content to the Los Angeles Times and other Tribune newspapers, giving WWD a much wider audience and the newspapers more extensive style, beauty and retail coverage.
Starting in September, some subscribers of The Times, the San Diego Union-Tribune, Chicago Tribune and South Florida Sun-Sentinel will receive a print edition of WWD 12 times a year. The trade journal’s content — including stories and photographs — will also appear regularly on latimes.com.
“This partnership will allow us to provide even better coverage of fashion to our audience,” said Austin Beutner, publisher and chief executive of The Times and the Union-Tribune.
Jay Penske, chairman and chief executive of Penske Media Corp., which owns WWD, said the deal would enable the fashion publication to expand its reach beyond its core Manhattan readership. WWD has a circulation of 61,000.
“In the L.A. Times and Tribune Publishing, we found the right partner to take advantage of that opportunity,” Penske said.
The companies said they expected more than 200,000 readers would benefit from the alliance.
In addition to WWD, some subscribers will also receive two issues from Penske’s Footwear News; a joint beauty-focused issue from Beauty Inc. and WWD; and a watches and accessories special issue.
WWD, a 105-year-old publication, produces a weekly print product and wwd.com.