The Los Angeles Times will debut a new print magazine, DesignLA, on May 21 with a second issue planned for the fall. The glossy premium edition will be delivered to Sunday Times subscribers with a digital version available online. Drawing on the diverse landscapes and distinctive architectural traditions of Southern California, the magazine will present the state of design in one of the world's largest creative marketplaces with an eye to the future.
"We've arrived at a transformative moment, when our famously sprawling city is getting increasingly vertical," said Times Editor-in-Chief and Publisher Davan Maharaj. "Our readers are very interested in the people who are making Los Angeles the center of innovation, design and architecture. That is one of the main themes DesignLA will explore."
Michael Wollaeger, previously editor-in-chief of Interiors and Western Interiors and Design and executive editor of Architectural Digest, is editor-in-chief of DesignLA. The editorial coverage will be bylined from a mix of L.A. Times staff writers and contributing editors with features on a range of subjects including residential and commercial architecture, interior and landscape design, individuals and institutions moving the art and fashion worlds forward, and restorations and innovations within the local environment.
"Los Angeles Times subscribers and advertisers have a strong affinity for well-made print products," added Chris Argentieri, Times senior vice president and general manager. "We see DesignLA as a companion to our regular Saturday, Hot Property and Image sections – a seasonal reference for visionaries, trends and style resources – that readers may return to throughout the year, on their coffee tables and in their bookshelves."