Moby's L.A. restaurant is giving 100% of its profits to charity

After being open for just two months, Little Pine, music mogul Moby's Silver Lake vegan restaurant, has pledged to donate 100% of its profits to charity. 

"Little Pine is an extension of my beliefs, so I have decided to donate 100% of the restaurant's profits to animal welfare organizations," Moby said in a statement. "Opening Little Pine was never meant to be a conventional entrepreneurial endeavor. I want it to present veganism in a really positive light, and also help to support the animal welfare organizations who do such remarkable work." 

Those organizations include the Humane Society of the United States, Mercy for Animals, Physicians Committee for Responsible Medicine, Farm Sanctuary, Sea Shepard, People for the Ethical Treatment of Animals and the Animal Legal Defense Fund.

As unusual as it may seem, Little Pine is not the first, or only, nonprofit restaurant in the United States. Restaurant Opportunities Centers Unified, an organization that was first founded to help workers from the World Trade Center restaurant find work after the 9/11 attacks, has opened nonprofit restaurants in multiple states, including New York. And in Portland, Ore., there's Oregon Public House, a nonprofit pub. 

Moby has also said he is committed to keeping his menu of vegan stuffed shells, vegan cassoulet and vegan salads 100% organic, regardless of the restaurant's financial situation.

"If we are losing money, I can’t sacrifice the quality of the food we serve," Moby said in a recent interview with the Los Angeles Times. "I would rather honestly have a restaurant that is 100% organic and loses a little bit of money, than serve compromised food that makes money. I don’t see the point in serving anything that I wouldn’t have in my house."

Little Pine is open daily from 7:30 a.m. to 11 p.m. 

2870 Rowena Ave., Los Angeles,


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