TBS’ broadcasts of the National League Championship Series featuring the Dodgers and St. Louis Cardinals continues to generate significant audience increases over the 2011 NLCS — the last time the network aired the NLCS — between the Cardinals and Milwaukee Brewers.
Through three telecasts, this year’s coverage is averaging a 3.1 household rating and an average of 4.7 million total viewers. The rating is up 35% over the 2011 series between St. Louis and Milwaukee, and total viewership is up 34%.
The network’s two NLCS prime-time telecasts this year have averaged a 3.4 U.S. household rating and 5.2 million total viewers, up 42% and 37%, respectively, compared with a 2.4 U.S. household rating and 3.8 million total viewers for first two comparable prime-time games during the 2011 NLCS.
Monday night’s NLCS Game 3 telecast averaged 4.8 million total viewers and a 3.1 U.S. household rating, up 12% and 11%, repsectively, over an average of 4.3 million total viewers and a 2.8 U.S. household rating for Game 3 of the 2011 NLCS. The telecast peaked with a 3.8 household rating from 10:15 to 10:30 p.m. EDT.
Locally, the game earned a 28.9 household rating in St. Louis and an 11.4 household rating in Los Angeles. Through three games, Los Angeles is averaging a 10.7 household rating, up 28% from an 8.4 household rating over the first three games of the 2009 NLCS, the last time the Dodgers appeared in the series.