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In-Your-Face Fitness: All you need is love

In-Your-Face Fitness: All you need is love

There is a word in fitness/health/weight loss marketing that is toxic. Sometimes it is blatant, other times implied. I hate this word. The word is "only." You have to work out only this teeny bit to get amazing results. You only have to take this pill to lose all the weight you want. You have to cut only carbohydrates to achieve health and fitness. The underlying message is this: "We know you hate this, so we've come up with some mythical, miracle fix that minimizes the amount of time and effort spent doing something you detest." Never mind that the fix is often bogus and could cost a couple of mortgage payments: It also puts forth the idea that exercise and...

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