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Paris Fashion Week
Paris Fashion Week: Yang Li and fashion's new message
Paris Fashion Week: Yang Li and fashion's new message

I read a fascinating article by Edward Helmore in the Guardian the other day about how there is considerable angst among luxury brands that young Chinese consumers, who are responsible for one third of luxury goods and fashion sales, are not living up to expectations in terms of buying their share of fashion and bling. It seems that in China, Gen Y associates brands such as Gucci and Louis Vuitton with their mothers (the horror!), and could even be developing a resistance to ostentatious Western brands. So it was with particular interest that I went to see the latest collection from Yang Li, who is being heralded as the poster boy for a new generation of Chinese designers, even though he...

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