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Staples Center undercover: NCAA tournament sponsors fill in the blanks
Staples Center undercover: NCAA tournament sponsors fill in the blanks

The cleansing process began several days in advance, right after a pro wrestling show cleared out of Staples Center. The arena needed a thorough scrubbing, and not just with brooms and mops. Armed with yards of black cloth, workers covered every advertisement inside the bowl. Along the concourse, they hung curtains in front of a car display that fans walk by. There was a method to this March madness. With the NCAA tournament in town this week — games continue through Saturday — Staples Center became a blank slate for a new set of corporations to move in. Buick replaced Toyota. AT&T took over for Verizon. This is the business of college basketball. Companies pay...

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