You can't fault the University of California's official team store for wanting to get out ahead of the team's stupendous road upset over Arizona on Saturday night.
The store seized on "victory" to offer fans a 25% discount on hats.
Cal went 0-9 in the Pac-12 Conference last year but led Arizona, 31-13, in the fourth quarter at Tucson.
What a comeback story this was going to be, … oops, for Arizona.
In a late-show game most people snored through because it was aired on cable access channel "The Pac-12 Networks," Arizona incredibly rallied for 36 fourth-quarter points and won on a last-second Hail Mary pass.
The final score was...