You can call it the Tom Brady effect.
The New England Patriots quarterback has a book lined up for a September release and it’s already a best seller.
The five-time Super Bowl champion took to Instagram to share the news about “The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance.” The book is described as an “athlete’s bible” that reveals Brady’s methods and approaches to sustained peak performance for people of all ages.
The 320-page book is touted as detailing lessons learned from Brady’s own peak performance training and step-by-step action steps to help readers develop and...
Tom Brady gets a serious look in the second half.