Russian businessman looking to profit from Sochi Olympics gaffe

One man’s glitch is another man’s gold.

Immediately after the producers of the opening ceremony at the Sochi Games suffered their famous malfunction -- four electric snowflakes blossoming into Olympic rings while a fifth remained closed -- a Russian businessman began using the image in advertisements.

Now the RBC Daily in Russia reports that Dmitry Medvedev, who is no relation to his country’s prime minister, wants to trademark the unintended logo.

Medvedev called the four rings “great public relations” and has applied to a Russian patent office because he worries about being sued by Olympics officials.

“The application will provide some protection,” he was quoted as saying.

His company builds luxury cottages and pools. Under Russian law, he can reportedly continue to use the image while the legal process -- which could last a year -- runs its course.