Today, Steam Salon throws its first-ever Love Souk, a bazaar devoted to prepping and preening for V-Day. Steam's team of stylists will be doling out easy hair and makeup tips, along with $15 10-minute massages, $10 mini-manicures and love readings. You can also prune your to-do list by preordering a bouquet from Floracopia and a box of chocolate heart-shaped cookies from Cake Monkey Bakery. Then comb the racks for a chic, affordable look for a night out or in. Look for Talina Hermann's marigold and orange tunics and dresses for $40 to $60 (regular price $260 to $300) or $78 Zachary's Smile rose-colored wool gauze dress (regular $198). Couples can find Zic & Cha Cha his-and-her boxers featuring sushi or pepper prints that are priced $35 and $30 for a pair, respectively; spend more than $90 and get a sexy women's tank top (regular $40).
Brands on offer include Bumble and Bumble hair care, the Generic Man footwear, Rapz jewelry and Found Denim, along with wares from too-cool-for-school boutiques Mohawk General Store and TenOverSix.
314 N. Harper Ave. Los Angeles. 2 to 5:30 p.m. (323) 966-0024. www.steamsalon.com.
Earnest Sewn Co. Ongoing to Feb. 28: Malibu Country Mart boutique is having a Valentine's month sale on its vintage-inspired denim brand and other labels. Deals on women's wear include $250 Loeffler Randall pixie heels (originally $625), $95 Earnest Sewn long-sleeve knitwear ($200), a $160 Shipley & Halmos cocktail dress ($450) and $125 high-waist tulip skirt ($295).
3835 Cross Creek Road, Malibu. (310) 317-9200. 11 a.m. to 6 p.m. Sunday to Saturday. www.earnestsewn.com.
Perfumania ongoing to Feb. 23: America's largest fragrance store takes 20% off all Ferragamo and Guess fragrances for the Valentine's season. The retailer will donate $5 from each purchase of Go Red perfume, also 20% off, to the American Heart Assn.'s Go Red for Women campaign to raise awareness of female cardiovascular disease.
100 Citadel Drive, Commerce. (323) 888-8844. 10 a.m. to 8 p.m. Monday to Sunday. 294 Fox Hills Mall, Culver City. (310) 398-2560. 10 a.m. to 9 p.m. Monday to Friday, 10 a.m. to 8 p.m. Saturday, 11 a.m. to 6 p.m. Sunday. 20 City Blvd. W., Orange. (714) 769-3320. 10 a.m. to 9:30 p.m. Sunday to Thursday. 10 a.m. to 11 p.m. Friday to Saturday.
Alpha ongoing: The popular men's contemporary apparel and gift boutique takes 75% off for its end-of-season sale. Compose an outfit for under $100 with $41 Loomstate organic cotton tees, $24 Trovata polos, $46 PPD jeans plus $75 Alpha private-label sweaters. During Valentine's week (until Saturday) shoppers who kiss an Alpha salesperson get 20% off new wares -- $79 Gant shirts and $204 sweaters, $30 candles from Delirium and $14.40 heart-shaped iPod speakers.
8625 Melrose Ave., West Hollywood. (310) 855-0775. 11 a.m. to 6 p.m. Monday to Saturday. Noon to 5 p.m. Sunday. www.alpha-man.com.
American Apparel ongoing until Feb. 16: L.A. basic apparel purveyor is having a "Pantytime" Valentine's sale. Buy three intimates -- bras, panties, men's underwear -- and get the fourth one free. Offer includes selected robes and bodysuits. The chain is also carrying a limited-edition 7-pack panty -- one pair for each day of the week.
To find stores: americanapparel.net/storelocations.
Neil George Tuesday: Recessionistas don't have to cut back on salon visits with specials like this one: Beverly Hills hair cutter Neil George is introducing Academy Training Nights every other Tuesday with $15 haircuts for women and men (regular salon cuts start at $150 . The offer is part of a training program led by an educator and by appointment only -- no walk-ins.
9320 Civic Center Drive, Beverly Hills. (310) 385-9332. 6:45 to 8:30 p.m. www.neilgeorgesalon.com.
Fresh Saturday: The Grove oasis is celebrating Valentine's Day with a day of Champagne, chocolates and roses. Book a complimentary mini-facial including a rose face mask followed by a makeup application. Buy the new $36 Fresh rose face primer and $25 sugar lip gloss and receive a gift.
189 The Grove Drive, Los Angeles. (323) 932-2580. Noon to 8 p.m. www.fresh.com.
Danielle Leavitt Thursday: Reserve hosts a book signing and exhibit for New York-based photographer Leavitt in conjunction with a launch of six limited-edition Fresh Jive and Warriors of Radness T-shirts. Leavitt, who shoots for GQ, has compiled her first monograph, "We Are Experienced" (PowerHouse), documenting contemporary American adolescence and featuring teen archetypes such as jocks, cheerleaders, prom queen, punks, boarders and burnouts. RSVP to firstname.lastname@example.org.
420 N. Fairfax Ave., Los Angeles. (323) 651-0131. www.reservela.net.Copyright © 2014, Los Angeles Times