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CinemaCon: J.J. Abrams says movie theater owners 'have to adapt'

CinemaCon: J.J. Abrams says movie theater owners 'have to adapt'

In front of thousands of cinema owners on Monday night, one of the most powerful filmmakers in Hollywood said the theatrical experience may soon be a thing of the past.

OK, he wasn’t quite that harsh. But J.J. Abrams did urge the crowd at CinemaCon — an annual gathering of exhibitors — to be open to the idea that consumers no longer only want to see films in theaters.

“Much has been said of other technologies that threaten the theater experience,” said Abrams, who was part of Paramount Pictures’ presentation. “We need to do everything we can in this age of piracy, digital technology and disruption to be thoughtful partners in the...

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