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Lisa P. Jackson

Apple's green initiative offers a smidgen of hope

Apple's green initiative offers a smidgen of hope

It's easy to be cynical about big companies' claims that they cherish the environment. If that were so, why are industrial waste and emissions among the biggest reasons our planet is so screwed up? Every so often, though, there's reason for hope. Or at least a smidgen of hope. Apple announced this week that it's working with the World Wildlife Fund to protect 1 million acres of forest land in China, where the company does most of its manufacturing. The company also said it's aiming for 100% of its energy, and that of its suppliers, to come from renewable sources such as solar, wind and hydropower. "This won't happen overnight — in fact, it...

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