Cinnabon cinnamon roll vodka to launch with brunch and happy hour tour

Vodka purists may want to look away. Pinnacle Vodka, the brand behind such flavors as County Fair Cotton (cotton candy), Red Licorice and Peppermint Bark, is launching a new Cinnabon vodka flavor.

The liquor is meant to taste like Cinnabons, the king of American mall food court cinnamon buns. The Cinnabon company teamed up with Beam Inc., the brand behind Pinnacle, to get the flavor just right.

The vodka will hit select markets Dec. 1 and roll out nationally Jan. 1 with a national sampling tour complete with brunches and happy hour parties.

PHOTOS: 10 wacky vodka flavors

Pinnacle is known for its less-than-traditional flavors. And most of them are a play on dessert of some sort. The Cinnabon flavor will join Orange Whipped, Whipped, Tropical Punch, Cake, Chocolate Whipped and more.

Reactions to the new flavor on Facebook have been mostly positive. An announcement on the Cinnabon Facebook page has already received more than 350 “likes” and long list of comments.

“I was right. Can’t wait for this to come out...yum, yum,” wrote Renee Lear.

“I all of a sudden like vodka now haha,” wrote Alex Bendit

Would you try Cinnabon vodka? Let us know in the comments below.

Want more quirky food news? Follow me on Twitter: @Jenn_Harris_

ALSO:

10 wacky vodka flavors

Six luscious wines for the Thanksgiving feast

Angelina Jolie and Brad Pitt’s rosé is Wine Spectator’s best in the world