NBA debuts ‘We Are One’ commercial following Donald Sterling scandal

Hours after Clippers owner Donald Sterling was banned for life from the NBA for his comments about black people, the league debuted a new commercial promoting the idea of unity.

Over a backdrop of clips showing members of various NBA teams -- including the Clippers -- embracing, high-fiving, huddling together, etc., these words gradually appear:

We are a team

On a team, ME becomes WE

We stand together

We strive together

We win together

We are a team

And this is our time

The spot ends with one final shot of the Clippers, followed by a black screen featuring the words, “We Are One,” with the NBA logo underneath.

It’s the same image that has been on display on the Clippers website (with the team logo in place of the league logo) since Tuesday’s announcement of Sterling’s punishment.

The Clippers also made a “We Are One” video of their own and played it on the big screen at Staples Center before Game 5 of their playoff series against Golden State on Tuesday night.

With the song “Not Giving In” by Rudimental playing in the background, the tribute shows team highlights behind these words:

To our team

We share your heart

Your spirit

Your courage

We stand with you

We Are One

The Clippers went on to defeat the Warriors, 113-103, to take a 3-2 series lead.