After opening with a surprise DJ set from
Pharrell, who produced “Bush,” also popped up and they debuted Snoop’s single “Peaches N’ Cream.” Earlier in the week VIPs got a chance to preview the album and its artwork at Levi’s private showroom in West Hollywood.
A couple hundred people – a mix of younger and older, industry and non-industry -- huddled in the packed venue for Rolling Stone and
Rolling Stone covers dating back five decades were projected along the walls, reflecting the recent collaboration between the digital giant and the music magazine to “bring years of iconic stories to the digital world.”
The Weeknd offered a hits-filled set, including “Earned It” from the upcoming “Fifty Shades of Grey” soundtrack and a cover of
Hip-hop proved to be a force on this year’s party circuit, even if the genre didn’t make any real noise on Sunday’s telecast (no rap trophy was handed out on the main telecast and although Azalea’s inclusion was controversial it was surprising that the pop-rapper didn’t perform).
Atlanta hip-hop artist ILoveMakonnen played a showcase for Sonos' pre-Grammy affair and the tiny Sayers Club hosted a private show for
T.I. was also joined by Pharrell onstage --
A dizzying roster of superstar and emerging acts packed the afternoon concert that was held at the Ace Hotel.
Iggy Azalea kicked off the showcase with her massive hit “Fancy,” and she was followed by sets from some of the label’s marquee acts. Fall Out Boy, the Weeknd, Keith Urban, Maroon 5 and Sam Smith all played sets.
But rising artists were the focus. Among the highlights? Buzzy electropop singer Ryn Weaver, country duo Maddie & Tae and young soulful pop singers Tori Kelly and Shawn Mendes.
The one-off, part of her recently launched partnership with MasterCard, proved she hadn’t lost any of the pop glitz she found outside of
Stefani’s show brought grand scale pop spectacle to an intimate theater, and the singer delivered a packed set featuring massive singles like “What You Waiting For,” “Rich Girl,” “Hollaback Girl” and the “Sweet Escape” and numerous fan favorites. She also performed comeback singles “Baby Don’t Lie” and “Spark the Fire.”
“Never in my life could I imagine singing these songs again,” Stefani told the sold-out crowd (we even spotted
On Sunday, before the Grammys even aired for West Coast viewers, about 100 people had already lined up outside Create Nightclub in Hollywood, waiting to enter
Alas, the party never really stops on Grammy weekend.