All the Rage Musings on the culture of keeping up appearances
Despicable hue? Pantone introduces Minion Yellow

Pantone, the company known for its annual color-of-the-year prognostications (including this year's reddish-brown shade that goes by the moniker "Marsala"), has officially entered the movie-merchandising arena with the announcement of a new hue dubbed "Minion Yellow."

Announced recently via Pantone's website, it's a partnership between the company, Illumination Entertainment and Universal Partnerships & Licensing and, as you have probably gathered, it is based on the color of the many, many Minion characters from the "Despicable Me" franchise including the upcoming prequel "Minions," which is set to hit theaters July 10.

The announcement calls the collaborative color "an extroverted hue [that] projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment," and includes the following from Leatrice Eiseman, executive director, Pantone Color Institute.

Pantone Minion Yellow is a color that heightens awareness and creates clarity," Eiseman said, "lighting the...

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Miranda Lambert wins four awards and fashion props at ACMs

Miranda Lambert swept up four awards at the Academy of Country Music Awards on Sunday (song of the year, album of the year, female vocalist of the year and a milestone award). And she got kudos for her red carpet look too, in a silver gown by Bibhu Mohapatra and jewelry by Kimberly McDonald. The show this year took place at AT&T Stadium near Dallas, and was gigantic, with around 70,000 people attending, but bigger wasn't necessarily better, says the Los Angeles Times' Mikael Wood.

Mall developer A. Alfred Taubman. who also once owned Sotheby's,  died Friday of a heart attack at age 91. [Los Angeles Times]

Sarah Jessica Parker teamed with Zappos Couture for a luxury shoe and handbag collection that launched Friday. [WWD]

The highly anticipated Lilly Pulitzer for Target collection sold out online within hours of its release Sunday. [CNN]

Thakoon is designing a capsule collection for Kohl's DesigNation this fall. [WWD]

 

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Slow fashion brands work to put the brakes on disposable fast fashion

Fast fashion is getting its comeuppance with a surge of interest in its opposite, slow fashion.

Fast fashion is the promotion of high-volume, low-quality, super-trendy clothes meant to be purchased and worn just a few times, while the cycle quickly repeats. In contrast, the slow fashion ethos reacts against all things quickly and cheaply produced, the hyper-trendy and the environmentally degrading.

The idea of slow fashion followed the slow-food movement, which started in 1986 when Carlo Petrini rallied support against a planned McDonald's in Rome by advocating for traditional dishes such as penne, not fast-food burgers. From the '90s the slow-clothes movement has been on a slow build, and in the last 10 years "there's been more of an acceptance, more of an embrace and more of a sensibility about what slow clothes are about," says Tom Julian, director for strategic business development for the Doneger Group, a fashion trend and merchandising consulting group in New York City. Slow clothes...

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Natalie Chanin says slow fashion is 'a matter of caring'

A growing fashion movement has taken root in the northwestern Alabama town of Florence. Starting in 2006, Natalie Chanin's Alabama Chanin and its hand-sewn garments helped jump-start the slow-fashion movement, which pushes back against its opposite, fast fashion.

Chanin uses organic, Texas-grown cotton spun into yarn in North Carolina, knitted into fabric in South Carolina and dyed again in North Carolina. It's then hand-stitched and often appliqued by a pool of dozens of local Florence seamstresses using Southern rural techniques that leave her designs to dazzle in their simple, clean luxury. There is nothing here made quickly, to be worn briefly and thrown away.

"I give a lot of lectures and always ask, 'Imagine if you had to carry your clothes for the rest of your life and even on into eternity,'" she says. "That puts a whole other perspective of what you want to purchase and what you choose to wear. It's really learning to care about what you choose to put on your body."

With Earth...

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Slow fashion: 10 picks for Earth Day

With Earth Day approaching on Wednesday, it seems like a good time to consider eco-friendly fashion. The slow clothes movement showcases hand-made, often regionally-sourced and thoughtful designs produced with environmental sustainability in mind. Here is a sampling of items from designers who specialize in slow fashion.

New Yorker Ryan Roche's 100% cashmere furry cardigan is from her self-named line, which is hand-made by a women's collective in Nepal. $720. Available at Ryan-Roche.com.

Native Californian Calleen Cordero's platform Onda hand-sculpted shoe features studded nickel detail. It is handmade in North Hollywood in limited quantities. $665. Available at CalleenCordero.com.

Three mid-career artist friends from Maine re-imagined themselves creating linen clothes, teamed up as South Street Linen and now produce the Jane, a cross between a sleeveless night dress and shirt dress. $149. Available at SouthStreetLinen.com.

Spanish designer Ana Hagopian hand-cuts and stitches exquisite...

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Reformation's Yael Aflalo brings cachet of cool to eco-friendly fashion

A sunny orange sign opposite the reception desk at eco-friendly fashion brand Reformation's headquarters and factory in downtown Los Angeles proclaims, "You are what you wear #jointhereformation." Upstairs, a wall is painted with the message, "Fashion is the third most polluting industry in the world. Let's clean up." Guests are offered water in recycled Ball jars, while overflow water from the factory irrigates a garden filled with drought-resistant native plants.

Buying a dress or blouse from Reformation may feel a bit like buying into a social consciousness. And that just might be exactly what Yael Aflalo, the 38-year-old co-founder and chief executive, is banking on as she brings her cachet of cool to a less disposable, more environmentally responsible concept of fashion.

It doesn't hurt that the brand's devotees include Taylor Swift, Karlie Kloss, Rihanna, Sophia Bush, Ivanka Trump, Lauren Bush and Rosie Huntington-Whiteley.

In January, Swift purchased several of the label's "Bill...

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