Who says a tiger can’t change their stripes? Tiger Woods unveils new brand after leaving Nike
Tiger Woods will have a new look when he hosts and plays in the Genesis Invitational at the Riviera Country Club in Pacific Palisades this week.
In a lot of ways, it will be pretty similar to his old look.
Weeks after Woods parted ways with longtime sponsor Nike, the legendary golfer famous for wearing red on Sundays has launched a new clothing and shoe brand with TaylorMade Golf.
It’s called Sun Day Red.
Get it?
“Sunday red — it’s me,” Woods said Monday during an event at Palisades Village, less than three miles away from Riviera. “It’s just become synonymous with me.”
The PNC Championship featured the top parent/child duos in golf, and while Tiger and Charlie Woods starred, Bernard and Jason Langer set a record with the win.
OK, so the obvious question is why is it “Sun Day Red” instead of “Sunday Red”?
According to the TaylorMade website, there is “a simple reason” behind the three-word name.
“There is a special power in 3’s,” the company states. “Calling it Sun Day Red was a fun way for us to create something completely different and unexpected. Born from a love for being outside in the sun, the joy of playing golf during the day, and a special red being the brands power color — as soon as Sun Day Red was placed on a garment for the first time, it just looked perfect.”
Woods will wear some of the new gear this week at the Genesis, which features a Pro-Am on Wednesday and four rounds of golf Thursday through Sunday. The 48-year-old golfer will be playing in his first PGA event since withdrawing from the Masters in April and having ankle surgery the following month.
Collegian Nick Dunlap became the first amateur to win a PGA event since Phil Mickelson in 1991 but couldn’t collect the American Express’ $1.5-million prize.
Regular folks will have to wait a little longer for the new stuff. Men’s golf shirts, hoodies and more will be available online in the U.S. and Canada starting May 1. Eventually the brand will expand to other markets and will include shoes, as well as items for women and children.
And it won’t all just be the color red. That would be weird. Woods appeared at Monday’s event wearing a cashmere hoodie with the company’s logo just below the left shoulder.
Speaking of the logo, Woods has traded the famous Nike swoosh for a bare-bones drawing of a tiger with a very specific number of stripes — 15, one for each of the human Tiger’s major championships.
“We explored a variety of different logo options together, and Tiger immediately gravitated towards this,” Sun Day Red president Brad Blankinship told The Times in an email. “We loved the simplicity in the logo design, its modern appearance, but also the deep storytelling behind it. There may be another Easter egg in there as well that we haven’t surfaced yet.”
Jon Rahm jumped from the PGA Tour to LIV Golf for an estimated $400 million to $600 million. He’s made more money than Cristiano Ronaldo and Lionel Messi in 2023.
So, another obvious question is what if Woods wins more majors?
“We’re going to have to redo the trademark,” Woods said with a smile.
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