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This is our look at President-elect Donald Trump's transition and the outgoing Obama administration. Here's what's happening:

Breitbart News wants supporters to #DumpKelloggs after advertiser pulls out

Breitbart News senior editor-at-large Joel Pollak, left, and Chief Executive Larry Solov  at the Breitbart offices in Los Angeles. (Brian van der Brug / Los Angeles Times)
Breitbart News senior editor-at-large Joel Pollak, left, and Chief Executive Larry Solov at the Breitbart offices in Los Angeles. (Brian van der Brug / Los Angeles Times)

The Breitbart News Network is seeing some of its advertisers head for the exit doors and is responding in typical Breitbart fashion: by going on the counteroffensive, labeling one of them as “un-American” and calling it a war on conservatism.

Since Donald Trump’s victory in the presidential election, Los Angeles-based Breitbart has experienced a backlash from some advertisers who say that the online site conflicts with their corporate values.

Breitbart took a pro-Trump stance during the campaign, supporting the Republican candidate’s views on immigration and national security. The company’s executive chairman, Steve Bannon, who is on a leave of absence, was Trump’s campaign manager and has been named chief White House strategist.

Although Bannon was quoted in Mother Jones as saying Breitbart is a platform for the alt-right — the ultraconservative movement associated with white nationalism — the news site has denied accusations that it engages in racist rhetoric. The company has stated that it isn’t affiliated with the alt-right and that the brand of nationalism it espouses is political, not racial.

Breitbart is fighting back at one of the advertisers — breakfast cereal maker Kellogg Co. — by launching a Twitter campaign, #DumpKelloggs, that encourages its readers to sign a petition and boycott the maker of such favorites as Froot Loops and Apple Jacks.

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