A second NFL team soon will call Los Angeles home, but sports economists say the addition of the Chargers might not necessarily provide an economic boost for the area.
L.A. already is a crowded sports market — two NBA teams, an NHL team, a WNBA team, an MLB team, an MLS team — as well as the Rams, which just returned to the city last year. And sports economists say there’s only a certain amount of dollars that will go toward sporting events and merchandise.
“From a traditional consumer standpoint, I think any real impact is going to be very modest,” said David Carter, executive director of the USC Marshall Sports Business Institute and principal at the Sports Business Group consulting firm. “It’s really going to be a transferring of spending that is already taking place in the region.”