NOT SO QUIRKY QUOTES

How can radio stations cash in on Hands Across America? In his Image & Marketing column in Radio & Records, Harvey Mednick offers the following:

“Let’s not forget that involvement in this project does not have to be purely altruistic--your station can produce revenue through participation. For instance, you can sell the Hands Across America update reports to a client. Or you can encourage local merchants to give away places in the line as a promotion vehicle, and then bonus them with spots. Or they can also sponsor a mile in your hometown, distributing slips at their locations.”